Mission Statement

Lotus Bakeries will base its sustainable growth and profitability on:

• a focus on authentic products from the biscuit and cake world: caramelized biscuits, gingerbread, waffles and  galettes, bakery specialties and pepparkakor biscuits. Products that are distinctive in terms of both quality and customer satisfaction. Customers are entitled to expect the very best from Lotus Bakeries in these specialty areas.
• a targeted brand policy: building brands with real content. Lotus, Peijnenburg and Annas are strong brands, which radiate pride and in which consumers have constant trust and feel good when consuming.
• clear leadership in its specialties.

The size and organization of Lotus Bakeries must be adapted to the volume and foreseeable evolution of its market.