Mission Statement

Lotus Bakeries wishes to base its sustainable growth and profitability on meeting the needs of the present generations, without compromising the opportunities of succeeding ones. In this way the company will contribute on a daily basis to a better world in terms of food & health, use of resources, society and the well-being of its employees.

Lotus Bakeries is built on three foundation stones:

• A focus on authentic products from the biscuit and cake world. Products that are distinctive in terms of both quality and consumer satisfaction. Consumers are entitled to expect the very best from Lotus Bakeries.
• A targeted brand policy: building brands with real content. Lotus, Peijnenburg and Annas are strong brands that radiate pride and in which consumers rightly trust and feel good when consuming.
• Strengthening its clear leadership with its specialty products.